About Fidelity Bank
Digital Marketing (Paid Media Advertiser) at Fidelity Bank
Fidelity Bank is a prominent commercial bank based in Nigeria. It serves over 5 million customers through its network of 250 business offices. The bank is headquartered in Victoria Island, Lagos, and is licensed as a commercial bank. Fidelity Bank’s core mission is to support families, individuals, and businesses in their communities to achieve their financial goals. It has a rich history dating back over 100 years, with its operations commencing in 1988 as Fidelity Union Merchant Bank Limited, and it has since become one of the fastest-growing financial institutions in Nigeria.
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Summary
- Company: Fidelity Bank
- Job Title: Team Member, Digital Marketing (Paid Media Advertiser)
- Job Type: Full Time
- Location: Lagos, Nigeria
- Deadline: Not Specified
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Job Title: Team Member, Digital Marketing (Paid Media Advertiser)
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Certifications
Must include any of the following: Google advertising, Meta Advertising, Google Analytics.
Job Objective(s)
- To implement all online advertising campaigns for the bank to include Search Engine Marketing (SEM), Meta Advertising, Google Display and Video Advertising, Twitter Advertising, LinkedIn advertising.
- Liaise with third party advertising platforms to implement advertising campaigns.
- Deliver reports after every campaign and implement tracking across the website and mobile app.
Duties & Responsibilities
- Design, Execute, and Maintain ROI-Focused Targeted online Ad campaigns.
- Conduct thorough analysis of trends and targeting options.
- Continually optimize campaigns including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Drive Cost-per-action low for every campaign while achieving the objectives of each campaign.
- Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
- Compile monthly reports for all product campaign performance.
- Set up Conversion Tracking & Retargeting Pixels
- Conduct in-depth competitive analysis within the financial industries to stay informed.
- Liaise with Digital Advertising Service providers such as Meta, Google, Twitter to get Invoices, Budget, and other campaign needs.
- Identify new advertising platforms to further push the bank’s products and services.
Key Competencies/ Knowledge
- Google Ads Manager
- Meta Ads Business
- Twitter Ads
- Google Tag Manager
- Google Analytics
- Excel and PowerPoint
Requirements
- Qualification: Bachelor’s Degree (Second Class minimum) or HND (Upper Credit) in Marketing or any other related field.
- Most importantly, candidate should have Digital Marketing Certifications.
- Experience: Minimum of 2 years on the role and 2 years in Digital Marketing
Deadline
Not Specified
Method of Application
(See tips on how to write a professional CV, ATS Compliant CV and a sample cover letter.)
Important: See Helpful Career Resources
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