Area Sales Manager at Airtel Nigeria
About Airtel Nigeria
Airtel Networks Limited, known as Airtel Nigeria, is a prominent telecommunications provider headquartered in Lagos. It is a leading mobile network operator in Nigeria with a vision to be the most loved brand in Nigerians’ lives. Airtel Nigeria offers high-quality voice, data, and value-added services, focusing on innovation, customer satisfaction, and strategic partnerships. Its wide-ranging services cater to diverse segments, promoting connectivity, information access, and economic growth. Airtel Nigeria’s commitment to superior telecommunications has established it as a significant player in Nigeria’s communication landscape.
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Summary
- Company: Airtel Nigeria
- Job Title: Area Sales Manager – North-East region
- Location: Lagos State
- Job Type: Full Time
- Qualification: BA/BSc/HND
Job Title: Area Sales Manager – North-East region
Job Description
To maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies
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Responsibilities
To achieve recharge sales target within state/area
- Ensure adequate availability of all recharge denominations in sub CP and retail points.
- Ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers to achieve ERC, RCV and E-pin target in agreed ratios.
- Constantly identify opportunities for driving activation and recharge sales within territory
Achieve Share of Gross & Net Additions (SOGA & SONA)
- Ensure full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.
- Effective management of direct activation teams and monitoring of CP bus activation activities.
- KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits
- Drive KYC inactivity to nil
- Deploy other initiatives to increase GAD including new site launch
- Ensure activation of Quality GADs in assigned area.
- Develop and implement activities that will increase SONA in assigned area
Decrement
- Implementation of customer driven activities (product launches, town storms etc) in assigned area
- Drive voice and data business performance by implementation of revenue generating activities and initiatives in assigned territory
Channel branding and visibility
- Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory.
- Identify visibility opportunities for Airtel brand within the territory.
- Ensure ITP increases and gives impetus to iCMS and iRMS
- Effective management of POS stock in warehouse to avoid damage, wastage and obsolete materials.
- Train Market Developers on POS deployment in line with “look of success”
Distribution Infrastructure
- Recruit appropriate number of Retailers- RSOs, SSOs, ERCOs in line with scientific distribution requirements.
- Migrate all other retailers to become one stop shop SSOs and SSOs
- Maintain ratio of RSO(5):SSO(1) in line with scientific distribution.
- Maintain KYC infra ratio of 1kit:3 SSOs.
- Identify and recruit suitable sub channel partners in territory for effective product re-distribution
BTS Management
- Ensure constant CLS elimination.
- Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.
- New Site Launch Plan and Distribution Preparedness.
- Effectively drive and manage target driven initiatives and projects
Industry Awareness/Competition Intelligence
• Effectively report competitive activities within assigned territory and implement adequate counter initiatives.
• Track on-going initiatives in Market
• Address or escalate any unusual competitor activity and sale support that may be a threat to performance of the business
DIMENSIONS
Financial Dimensions
1. SOGA/ SONA
2. Decrement
3. Channel Satisfaction Score
4. Active Sub CP channels
5. RSOs/ SSOs
Other Dimensions
Direct reports: Market Developers
Qualifications
Educational Qualifications
- Bachelor’s in Social sciences, Marketing, Business Management, Engineering or Computer Science
- Master’s in Business Administration or Management will be an advantage
- Project management qualification will be an advantage
Relevant Experience & &Functional / Technical Skills
- 4 -7 years of commercial/ business management experience
- Team leadership experience
- Computer literacy
- Sales knowledge
- Product/ Service development
- Product/ Service management
- Interpersonal skills
- Customer orientation
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Other requirements
- Committed to common goals and values of the organization.
- Passion for customer satisfaction and service delivery
- A strong work ethic with positive attitude.
- Team Leader & Player: Independent, confident and objective
- Attention to detail/ excellent oral and written communication skills.
- Good presentation skills.
- Ability to maintain confidentiality at all times
- Result Orientation
- Great problem-solving skills
- Good communications skills.
- Good interpersonal skills
- Customer centric
- Sound understanding of Sales systems and Process
- Creative self-starter
Deadline: 14th May, 2025
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Method of Application
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