About MTN
Analyst Job at MTN
MTN Group Limited, formerly M-Cell, is a South African multinational mobile telecommunications company headquartered in Johannesburg. It offers a wide range of services including voice, data, fintech, digital solutions, enterprise services, wholesale, and API services to over 289 million customers across 19 markets in Africa and Asia. MTN is notable for its expansion into fintech solutions, aiming to facilitate digital transactions and financial access. With a substantial customer base and a robust network infrastructure, including the largest fixed and mobile network in Africa, MTN stands as a significant player in the telecommunications industry, adapting to evolving market demands and shaping connectivity in its target regions.
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Summary
- Company: MTN Nigeria
- Job Title: Analyst – Proposition and Customer Insights. Marketing NG
- Location: Lagos, Nigeria
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Application Deadline: 23rd December, 2024
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Job Title: Analyst – Proposition and Customer Insights. Marketing NG
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Mission:
- To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for market segment of the consumer market.
- Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager.
Description:
- Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the segment
- Support quarterly marketing plans for the High Value segment (focusing on customer growth, revenue and ARPU stimulation)
- Support the Manager HV Segment in the execution of the Segment’s strategy
- Monitor projects and ensure they are delivered to budget and on time
- Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
- Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
- Maintain and build brand strength through advertising, media and any other marketing means, managing relationship with key media agencies on a daily basis.
- Ensure market penetration, growth and profitability through effective implementation of HV and segment strategies
- Manage and coordinate brand promotion, product launch and re-launch from end-to-end
- Manage relationship with Finance and ensure funds are available for projects in line with budget
- Liaise with the Brand and communication team to define effective channels for communicating defined/approved initiatives aimed at creating awareness
- Liaise with Product team to provide update on the development/revamp of initiatives and acquisition frameworks for the High Value Segment
Education:
- First degree in any related discipline
- Fluent in English
Experience:
- 3 – 7 years’ experience including:
- Minimum of 3 years’ experience in segment management
- Excellent understanding of customer behavior
- Experience in Marketing plans, advertising materials and product life cycle monitoring
- Experience in Telecommunications Industry/tech
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Method of Application
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