Applications are invited from suitable and qualified candidates for the Position of Regional Marketing Execution Lead at Coca-Cola Hellenic Bottling Company.
About Coca-Cola HBC
Coca-Cola HBC AG, also known as Coca-Cola Hellenic Bottling Company, exclusively bottles and sells beverages from The Coca-Cola Company across its 29 markets. Additionally, it partners with other beverage businesses like Monster Energy, Edrington, Brown-Forman, and Campari to distribute their products. The company emphasizes creating value for stakeholders by supporting socio-economic development and prioritizing environmental impact. Their diverse portfolio spans sparkling, juice, water, sport, energy, plant-based, and premium spirits categories, offering a wide range of healthier options and sustainable packaging. Operating from Ireland to Nigeria, Coca-Cola HBC AG is committed to sustainability, aiming for net-zero emissions by 2040 and ranking as the world’s most sustainable beverage company. With 33,000 employees, the company fosters an open, inclusive work environment focused on customer service, community engagement, and environmental stewardship.
Summary
- Company: Coca-Cola Company
- Job Title: You are Responsibilities for
- Job Type: Full Time
- Qualification: BA/BSc/HND/Msc
Job Title: You are Responsibilities for
About The Job
The Regional Marketing Execution Lead – East supports the Channel Marketing Manager focusing on Fragmented Trade in the region to drive shopper and channel management, campaign deployment, and new product management. This role is responsible for defining the channel strategy and picture of success for the AH Fragmented channel, deploying POSM to execute PICOS by micro-segments, and bringing to life both national and regional marketing programs in outlets. The position requires strong marketing acumen, data-driven decision-making, and the ability to work cross-functionally to ensure timely and impactful execution.
IS THIS YOU?
- University Degree in a Business area
- 3–5 years of Trade Marketing experience (frontline sales experience is a plus)
- Strong knowledge of beverage products and trade marketing fundamentals (shopper, customer, channel)
- Excellent stakeholder management and influencing skills
- Strong communication skills (written and oral) with proficiency in Microsoft PowerPoint and Word
- Ability to translate insights into actionable plans and deliver results under tight timelines
- Strong analytical skills and project management capability
- Knowledge of merchandising and Point of Purchase materials specification
- Self-starter with high learning agility and determination
See Also:
You are Responsibilities for the Position of Regional Marketing Execution Lead at Coca-Cola Hellenic Bottling Company
- Act as a thought leader and partner to the Sales organization
- Define clear channel strategy for fragmented trade leveraging performance insights
- Execute and maintain Picture of Success (PICOS) for key outlets and ensure activation of new outlets
- Deploy and manage POSM inventory to ensure 100% utilization and optimize storage conditions
- Operationalize brand initiatives (national and regional) and deliver post-activity reporting
- Drive validation of POSM material quality and explore innovative POSMs to maintain leadership at Point of Sale
- Support planning, coordination, and communication between Sales, Marketing, and agencies
- Develop and share best practices across regions
- Communicate and follow up on execution of Monthly Game Plan to the sales force
- Ensure on-time and in-full execution of marketing campaigns as per SLA
Deadline
Not Specified
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