Applications are invited from suitable and qualified candidates for the Position of Digital Marketing Unit Head at Wema Bank.
About Wema Bank
Wema Bank has evolved into a prominent financial institution with a nationwide branch network and cutting-edge technology. Originally founded as Agbonmagbe Bank Limited in 1945, the bank later became Wema Bank PLC, marking a pivotal moment in its growth. Wema Bank is renowned for its pioneering role in establishing Africa’s first fully digital bank, ALAT, and for its status as one of Nigeria’s enduring and robust banks. With more than 75 years of experience in the banking sector, Wema Bank’s legacy and resilience shine through.
Summary
- Company: Wema Bank
- Job Title: Unit Head, Digital Marketing
- Job Type: Full Time
- Qualifications: BSC/HND
- Location: Lagos, Nigeria
Job Title: Unit Head, Digital Marketing
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Job Summary
The Unit Head, Digital Marketing is responsible for developing and executing Wema Bank’s integrated digital marketing strategy to strengthen brand visibility, customer engagement, digital acquisition/adoption, and business growth across all digital channels. The role provides strategic leadership for the Bank’s digital ecosystem, including website management, SEO, content marketing, performance marketing, digital campaigns, social media amplification, web analytics, marketing automation and digital customer experience. Working closely with Brand, Corporate Communications, Product, Retail, Digital Banking, Commercial Banking, ALAT, SARA, SME Banking, Innovation etc, the role ensures that every digital initiative supports the Bank’s strategic priorities while delivering measurable business outcomes.
Job Details
- Develop and implement the Bank’s enterprise-wide digital marketing strategy aligned with business objectives.
- Lead integrated digital campaigns across paid, owned and earned media.
- Own website strategy, governance, optimisation and customer experience.
- Drive SEO, SEM and web optimisation initiatives.
- Lead content marketing strategy in collaboration with Brand and Corporate Communications.
- Manage performance marketing across Google, Meta, LinkedIn and other platforms.
- Establish digital analytics dashboards and campaign reporting.
- Drive marketing automation and CRM-enabled engagement initiatives.
- Ensure regulatory compliance and brand consistency across digital platforms.
- Lead and develop the Digital Marketing team while collaborating across business units.
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Requirements for the Position of Digital Marketing Unit Head at Wema Bank
Education & Experience
- Bachelor’s degree in Marketing, Mass Communication, Business Administration or related discipline.
- Master’s degree or MBA is an added advantage.
- Professional certifications such as Google Analytics, Google Ads, Meta Blueprint, HubSpot, CIM or CDMP are desirable.
Experience:
- 6–8 years’ experience in Digital Marketing, Brand Marketing or Integrated Marketing Communications.
- 3–5 years in a leadership role.
- 2-5 years digital marketing agency experience
- Experience within financial services or another regulated industry is an advantage.
Technical Skills
- Digital Marketing Strategy
- Website Management (CMS)
- SEO
- SEM
- Google Analytics (GA4)
- Google Search Console
- Performance Marketing
- Content Marketing
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Web Analytics
- Conversion Rate Optimisation
- Landing Page Optimisation
- Digital Media Planning
- Campaign Measurement
- Data Analytics
- Basic HTML/CSS
- UX/UI Appreciation
Benefits
- Healthcare
- Staff Gym
- Creche
- Parental Leave (Paternity and Maternity)
- Year-End Bonus (13th month)
- Leave and Passage Allowance
Deadline
9th June, 2026
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