Applications are invited from suitable and qualified candidates for the following Marketing Job at Paga.
About Paga
Paga is a leading fintech company in Nigeria that provides digital payment and financial services designed to make money transfers and everyday transactions simple, secure, and accessible. Through its mobile app and agent network, Paga allows users to send and receive money, pay bills, buy airtime, and access other financial services conveniently from their phones or nearby agents. The company focuses on promoting financial inclusion by helping individuals and small businesses participate in the digital economy, especially in underserved communities. With its user-friendly platform and growing presence across Africa, Paga continues to play an important role in transforming digital payments and mobile banking services in the region.
Summary
- Company: Paga
- Job Opening: 3 Positions
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Location: Lagos (Hybrid), Nigeria
Job Opening: 3 Positions
1. Job Title: Doroki Growth Marketing Manager
ABOUT DOROKI
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Doroki is a comprehensive business management platform that empowers retail SMEs. It provides integrated features that enable retail SMEs to manage their entire business including, but not limited to, sales/billing, inventory management, vendor management, customer relationship management. Doroki gives businesses deep operational insights, full visibility across processes, and data to drive smart decisions. With its intuitive interface and powerful capabilities, Doroki helps businesses streamline operations and boost efficiency.
ABOUT THE ROLE
- We’re looking for a dynamic Growth Marketing Manager to drive Doroki’s user acquisition, engagement, and retention. You’ll focus on business management for medium to large businesses, developing and executing marketing strategies that boost growth and revenue. In this role, you’ll need to understand medium-large business needs deeply, create targeted campaigns, and use data-driven strategies to expand the business network and market presence.
- Your success will be measured by Doroki’s user growth, engagement metrics, and market share expansion.
KEY RESPONSIBILITIES
- Campaign Strategy Development: Create and execute integrated marketing campaigns for small business merchants across online and offline channels.
- Customer Journey Mapping: Analyze target audiences to craft compelling messages that align with their decision-making process.
- Reporting: Provide clear performance updates to stakeholders, highlighting successes and areas for improvement.
- Campaign Management: Lead campaigns from planning to execution, optimizing budgets to meet business goals.
- Data Analysis: Use analytics tools to track performance and transform user behavior insights into actionable strategies.
- Cross-Department Collaboration: Work closely with sales teams to maximize lead conversion from marketing efforts.
- Continuous Testing and Refinement: Conduct A/B tests and implement industry best practices to enhance marketing effectiveness.
KEY COMPETENCIES
- Strong data orientation with expertise in analyzing marketing funnels and identifying growth opportunities.
- Self-motivated professional who excels in fast-paced environments.
- Self-motivated professional who excels in fast-paced environments.
- Strong analytical mindset with a proactive approach to problem-solving.
- Proven track record of achieving measurable business results through marketing initiatives.
- Deep understanding of medium-large business challenges and the payment processing landscape.
- Basic knowledge of databases and SQL is a plus
QUALIFICATIONS
- Experience: 5-7 years in growth marketing or related fields, preferably in merchant services or fintech. Product-led growth experience is a plus.
- Technical Skills: Proficiency in data analysis tools and marketing automation platforms.
- Creative Problem-Solving: Proven ability to develop innovative marketing solutions for customer engagement.
- Project Management: Strong organizational skills with the ability to handle multiple projects effectively.
- Market Knowledge: Deep understanding of merchant digital payments ecosystem and behavior.
- Communication Skills: Excellence in written and verbal communication for marketing content and team collaboration.
- Must have completed the mandatory NYSC
Go To Method of Application
See Also:
2. Job Title: Growth Marketing Associate
About The Role
- We are looking for an ambitious, entrepreneurial and enthusiastic Growth Marketing Associate to join our team and play a vital role in planning, enhancing, implementing, and optimizing our growth strategy.
- In this cross-functional role, you will be living at the cross-section of data, creative marketing, consumer experience and strategy. You will lead the formulation and delivery of various consumer campaigns to drive acquisition, engagement, retention, comprehension and loyalty across our products and services.
- Success will be having implemented a stand-out, end-to-end customer journey which provides a steady and sustainable stream of new and retained customers. Furthermore, you will be in a position to learn a lot from the broader team and the opportunity to grow your own functional team.
- In this role, optimization instincts, product savvy, a creative and an analytical mindset are key to driving growth.
PRIMARY RESPONSIBILITIES
- Understand deeply the lifecycle of customers on Paga and identify opportunities for growth and optimization
- Conceive and execute on a wide range of content campaigns to drive education
- Investigate and test new channels to communicate with our existing customers
- Drive sponsorships and partnerships to create relevant brand awareness and consumer interest
- Run marketing campaigns and other growth initiatives end-to-end: design experiments, develop campaign strategy, and drive execution of the campaign through to completion
- Collaborate on effective content marketing strategies and maintain a calendar of content distribution around the products – continuously optimize it for
- Identify opportunities for increasing paid conversions and potential upselling of existing customers
- Identifying common churn factors and optimizing retention strategies through other marketing channels and/or within the product
- Work with a cross functional team (Product, Marketing, Sales & Distribution) to establish growth strategies to support Paga’s revenue goals.
- Create, manage and experiment with new user acquisition
- Partner with our analytics team to measure the impact of each campaign, and develop ways to scale
- Perform any other duties as assigned by the General Manager, Growth.
KEY COMPETENCIES
- A love of data, ability to analyse a marketing funnel; ability to identify and size different growth opportunities and the various ways to meet them
- The ability to think strategically and develop comprehensive, data-driven marketing plans
- First-hand experience with integrated digital marketing (social media, SEO, Content, SEM, Mobile, Email)
- Excellent analytical and problem-solving skills and an ability to use data to gain insights and drive decisions
- Basic knowledge of databases & SQL is a plus
- Ability to be flexible and thrive in an environment where there are constrained resources, and product/market fit is just being established
- A creative approach
- An energetic and willing attitude
- Experience working cross-functionally
- The ability to synthesize complex ideas into actionable recommendations for senior executives
- Initiative
- Self- driven and hardworking
- Organized
- Multitask and manage competing priorities
- Detail oriented
- Flexibility
KNOWLEDGE AND SKILL REQUIREMENTS
- Bachelor’s degree with a minimum of a 2:1 in marketing or in a relevant discipline
- Minimum of 6 years of relevant work experience
- Communicates tactfully and effectively both verbally and in writing
- A strong background in a strategic marketing or product marketing role
- Must be a team player and able to work collaboratively with and through others
- Good knowledge of Paga products and services
- Attention to detail and set high standards
- Demonstrated service excellence at a support level
- Must have completed the mandatory NYSC
Go To Method of Application
3. Job Title: Product Marketer
ABOUT THE ROLE
- We are looking for a Product Marketer—a high-level individual contributor who is a master of the craft. This role isn’t about managing a large tea; it’s about owning execution and strategy for our most critical product lines.
- You are a “full-stack” marketer who can pivot from high-level strategic positioning in the morning to writing high-converting UI copy in the afternoon. You will be the primary link between the product’s technical capabilities and the customer’s lived experience, ensuring that every feature we ship solves a real problem for Nigerians.
KEY RESPONSIBILITIES
- Product Narrative & Messaging: Develop the core value propositions and messaging frameworks for Paga’s consumer and merchant offerings. You ensure our voice is consistent, empathetic, and clear across every touchpoint.
- End-to-End GTM Ownership: Lead the execution of go-to-market plans for new features. You aren’t just overseeing the plan; you are building the assets, coordinating the emails, and ensuring the “in-app” experience matches the marketing promise.
- Customer Advocacy: Act as the internal expert on our users. You’ll conduct interviews and dive into user behavior data to provide the Product team with actionable feedback that shapes the roadmap.
- Lifecycle Marketing: Work closely with the Growth team to design and optimize triggers, notifications, and educational content that move users from “signed up” to “power user.”
- Competitive Intelligence: Stay three steps ahead of the fintech curve. You’ll monitor competitors and market shifts to ensure Paga remains the preferred choice for payments.
- Sales & Agent Support: Equip our massive agent network and sales teams with the narrative tools, one-pagers, and localized content they need to drive adoption on the ground.
WHO YOU ARE
- The Master Practitioner: You have a deep toolkit. You know how to draft a push notification sequence and analyze a cohort retention chart yourself.
- The Bridge Builder: You can talk shop with Engineers and Designers while also being able to translate “tech-speak” into benefits that resonate with a market woman in Kano or a tech founder in Yaba.
- Execution-Focused: You thrive on getting things done. You take pride in the quality of your output and the speed of your delivery.
- Fintech Enthusiast: You aren’t just looking for a job; you are obsessed with how technology can solve the “money problem” in Africa.
KNOWLEDGE AND SKILL REQUIREMENTS
- Experience: 5+ years of hands-on experience in Product Marketing. We are looking for someone who has “been in the trenches” at a fast-growing tech company (Fintech experience preferred).
- Writing Excellence: You must be an exceptional writer. You can write punchy, persuasive copy that drives action.
- Analytical Rigor: You are comfortable using tools like Amplitude, Mixpanel, or SQL to pull your own data and measure the success of your campaigns.
- Adaptability: You are comfortable with ambiguity and can pivot quickly in the fast-moving Nigerian fintech space.
Deadline
Not Specified
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