Applications are invited from suitable and qualified candidates for the Position of HORECA Team Lead at Coca-Cola Hellenic Bottling Company.
About Coca-Cola HBC
Coca-Cola HBC AG, also known as Coca-Cola Hellenic Bottling Company, exclusively bottles and sells beverages from The Coca-Cola Company across its 29 markets. Additionally, it partners with other beverage businesses like Monster Energy, Edrington, Brown-Forman, and Campari to distribute their products. The company emphasizes creating value for stakeholders by supporting socio-economic development and prioritizing environmental impact. Their diverse portfolio spans sparkling, juice, water, sport, energy, plant-based, and premium spirits categories, offering a wide range of healthier options and sustainable packaging. Operating from Ireland to Nigeria, Coca-Cola HBC AG is committed to sustainability, aiming for net-zero emissions by 2040 and ranking as the world’s most sustainable beverage company. With 33,000 employees, the company fosters an open, inclusive work environment focused on customer service, community engagement, and environmental stewardship.
Summary
- Company: Coca-Cola Company
- Job Title: HORECA Team Lead
- Location: Nigeria
- Job Type: Full Time
- Qualification: BA/BSc/HND
Job Title: HORECA Team Lead
About The Job
- The successful candidate will be expected to plan and implement consumer promotions/events according to brand plan. He/She will also be expected to lead the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs.
Your Key Responsibilities
- Leads a team of HORECA and beer parlour BDs in the area, achieving VOL, revenue, distribution & activation KPIs
- Supports on-going HORECA outlet segmentation and optimum market coverage
- Supports the Top On-Trade agreements / contracts customer plan, led by the Prestige Accounts Lead
- Partners with Trade Marketing team to provide his/ her area and respective BDs with POSMs and any activation toolkit to build PiCos
- Drives excellent execution across his/ her area based on PiCos and NSR via proper Brand Mix
- Grows HORECA direct customers Vol, NSR & critical KBIs (Distribution, RED, etc..) – drives sell outs of PSDs via his/ her indirect outlets
- Drives customer satisfaction development and work on Feedback (NPS)
- Coaches his/ her peers on any HORECA/IC issue related to On-trade activation
- On-route / On the job coaching & feedback to his/ her direct reports
- Support the deployment of team IDPs and career progression
- Drives HORECA execution in his/ her area (customer negotiations, leading at peer level & upwards)
- Develops annual area business plan on brand & customer planning level
- Provides valuable market feedback to his/ her Line Manager and Trade Marketing team for the development of the quarterly activity plan
- Sets performance management routines with own team, while partnering with Premium Spirits Off trade team to support sell outs
- Develop strategic partnerships with key customers and build alliances with key cooperating departments through common routines (Logistics / Finance / Marketing)
- Develops a cross-functional team approach in account management for joint value creation
- Ensures successful launching of all new products/categories and proper Distribution by managing the HORECA & Beer Parlour BDs.
Requirements for the Position of HORECA Team Lead at Coca-Cola Hellenic Bottling Company
- BA / B.Sc or HND in relevant discipline
- Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
- Commercial & Customer Marketing Experience (Spirits/AFBs)
- Commercial capabilities (both NARTDs and PS Portfolio)
- Key Account On-Trade Customers Management
- Financial acumen & resources management
- Selling & negotiation with Key customers
- Analytical thinking & synthesis to drive decision making
- Building Internal successful & mutual benefit relationships
- Interpersonal skills.
Deadline
Not Specified
Click Here to See other Jobs.
Get a professional, ATS compliant CV, and Cover Letter from an Expert.
Method of Application
(See tips on how to write a professional CV and a sample cover letter.)
Important: See Helpful Career Resources