Applications are invited from suitable and qualified candidates for the position of Marketing Head at Airtel Nigeria.
About Airtel Nigeria
Airtel Networks Limited, known as Airtel Nigeria, is a prominent telecommunications provider headquartered in Lagos. It is a leading mobile network operator in Nigeria with a vision to be the most loved brand in Nigerians’ lives. Airtel Nigeria offers high-quality voice, data, and value-added services, focusing on innovation, customer satisfaction, and strategic partnerships. Its wide-ranging services cater to diverse segments, promoting connectivity, information access, and economic growth. Airtel Nigeria’s commitment to superior telecommunications has established it as a significant player in Nigeria’s communication landscape.
Summary
- Company: Airtel Nigeria
- Job Title: Head, Go-To-Market Programs – Mass Market
- Job Type: Full Time
- Qualification: BA/BSc/HND/MSC
- Locations: Lagos, Nigeria
Job Title: Head, Go-To-Market Programs – Mass Market
About the Role:
The role holder will be responsible for mass market distribution strategies (SMF – Super Mini Franchise, Mini Shops & MBOs – Multi Brand Outlet); formulating partner acquisition and the implementation of the overall merchant strategy across all bottoms of the pyramid partner prospects, medium & semi large segments from identification, creation & management to business scale up.
Responsibilities:
Mass Market GTM
- Overall ownership of Mass Market Segment GTM
- Formulation of the tactical plan & roll out of the Mass Market acquisition strategy across the country to tie up all small, medium & semi large partners
- Ownership & achievements of daily, monthly, quarterly & annual targets within the Mass Market Segment.
- Identifying potential prospects & carrying physical visits & pitches to ensure closure within the niche.
- Ensuring KYC due diligence of all the retailers to ensure compliance before activations and follow through on complete system set up
- Managing Bike / Van / Resident promoter models
Partner And Retailer Training & Management
- Revamping and managing the existing SMF Model to ensure a win-win for both Partners and Airtel
- Responsible for Recruitment and training of all SMF Partners and retailer process i.e. both owners & business handlers.
- Responsible for ensuring that all appointed partners and retailers fully adhere to their roles & responsibilities.
- Monthly newsletter to partners on their performance
- Quarterly session with partners/retailers on performance
- Ensuring refresher training on key business developments & in event of handler turnover at the merchant point.
- Driving sales cadence deployment across sales force
3rd Party Partner Management
- Responsible for recruitment of 3rd party vendor to support Gross Adds
- Responsible for training 3rd Party Agents/Partners acquirers plus their staff to support achieving the stipulated business objectives/targets.
- Driving partners engagement to ensure constant motivation to deliver objectives
- Ensuring partners and their staff are well trained from inception and also offer refresher training as new business offers/directions evolve.
- Tracking 3rd party partner performance against set targets to ensure achievement of set objectives.
- Ensuring partners are aligned to the key business expectations.
- Responsible for ensuring that 3rd party partners fully adhere to their roles & responsibilities.
- Ensuring that the 3rd party partners are remunerated accurately & timely.
Revenue Growth & Business Review
- Managing focus site program
- Ensuring that all set up partners / retailers’ outlets across the country are active and operational.
- Establishing collaborative relationships with all tied up partners to ensure business efficiency.
- Establishing clear sales objectives & value proposition for all partner prospects.
- Working together with the Support Executive to ensure performance tracking & timely reports availability to individual merchants.
- Tracking GAC- Schemes & commissions, M2 decay.
- Providing competition insights to support business decision making
- Timely reports pertaining to segment performance with scale up plan.
- Routine partners review & transactions growth initiatives across the segment.
Trade visibility
- Working with Brands Team to formulate strategy to support brand visibility standard across all categories of retail shops
- Ensuring that all appointed Agents are well branded & products, fully merchandised.
- Scaling up of visibility at all existing retail touch points i.e. replacement of all faded material.
See Also:
Qualifications for the position of Marketing Head at Airtel Nigeria
Educational Qualifications
- A university education preferably Bachelor of Business Studies
- Masters degree in sales, business administration an added advantage.
Relevant Experience & Technical Skills
- Minimum of 10-15 Years of Experience in Sales, Dealer network, Channel management in reputable Organizations preferably in the telecoms, FMCG industry
- At least 8-10 years in a senior sales management role
- Experience in Telecoms would be an added advantage
- Role may require extensive travel
- Ability to operate strategically and tactically in a fast-paced environment an added advantage
- Strong understanding of all aspects of sales, good communication and people skills, understanding of the market.
- Experience in building and development of channels
Deadline
9th October, 2025
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