Applications are invited from suitable and qualified candidates for the Position of Market Research Specialist at Palmpay Limited.
About Palmpay Limited
PalmPay is a fintech company providing digital payment services catering to both consumers and merchants. It offers an intuitive digital wallet that combines account opening, money transfers, and bill payments into a single platform. Users can earn rewards as they make transactions. The digital wallet concept is akin to a centralized platform for managing various financial activities conveniently.
Summary
- Company: Palmpay Limited
- Job Title: Market Research Specialist – BNPL
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Job Location: Lagos
- Deadline: Not Specified
Job Title: Market Research Specialist – BNPL
Job Summary
The Market Research Specialist will play a vital role in gathering and analyzing data on consumer behavior, merchant adoption, market trends, competitive positioning, and credit product demand across Nigeria. This position supports strategic product decisions and drives customer-centric innovation for the BNPL offering.
Key Responsibilities
- Conduct field and desk research to understand BNPL usage, customer pain points, merchant feedback, and credit appetite across different user segments.
- Analyze market trends, competitor offerings, pricing models, and partnership strategies to inform product positioning and expansion plans.
- Collect data through surveys, focus groups, in-person interviews, and digital analytics tools.
- Work closely with the product, credit risk, and business development teams to provide insights for go-to-market strategies, product improvements, and customer acquisition efforts.
- Monitor KPIs and assist in preparing market intelligence reports, dashboards, and presentations for senior stakeholders.
- Identify new customer segments or under-served micro-markets with BNPL growth potential.
- Support A/B testing initiatives and provide feedback loops based on user research findings.
- Ensure all data collection and research activities are compliant with internal policies and regulatory standards.
See Also:
Qualifications and Requirements for the Position of Market Research Specialist at Palmpay Limited
- Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field.
- 3+ years of experience in market research, preferably within fintech, lending, or consumer finance.
- Solid understanding of the Nigerian consumer lending landscape and credit products.
- Experience conducting both qualitative and quantitative research.
- Strong analytical skills and proficiency in tools like Excel, Google Sheets, Power BI, or Tableau.
- Excellent communication, presentation, and stakeholder engagement skills.
- Familiarity with Nigeria’s financial services and retail landscape is highly desirable.
- Ability to work independently, travel within the region when necessary, and meet deadlines.
Deadline
Not Specified
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