In 2013, Google Glass debuted with a futuristic vision: a wearable computer perched on your face. Despite the buzz, it flopped—too clunky, too invasive, and too ahead of its time. Now, over a decade later, Google is back in the smart glasses game, but this time it’s playing smarter. By teaming up with Warby Parker, a brand known for stylish, accessible eyewear, Google is betting that fashion and function can finally coexist in the world of augmented reality.
At the 2025 Google I/O conference, Google announced a partnership with Warby Parker to develop AI-powered smart glasses. The collaboration involves a commitment of up to $150 million from Google, with $75 million allocated for product development and commercialization, and an additional $75 million earmarked for equity investment, contingent upon achieving certain milestones.
These smart glasses will be built on Google’s Android XR platform and will integrate the Gemini AI assistant. Features demonstrated include real-time messaging, navigation, live language translation, and photo capture—all accessible through a discreet in-lens display .
This partnership marks Google’s first eyewear collaboration for the Android XR platform. By joining forces with Warby Parker, Google aims to combine cutting-edge technology with fashionable design, targeting consumers who value both functionality and aesthetics . The glasses will be available in both prescription and non-prescription options, catering to a broad user base.
The move positions Google to compete directly with Meta, which has seen success with its Ray-Ban smart glasses. Meta’s approach of blending technology with familiar, stylish frames has resonated with consumers, and Google’s alliance with Warby Parker seeks to emulate and build upon that model.
Following the announcement, Warby Parker’s stock experienced a significant boost, reflecting investor confidence in the potential of this collaboration . The companies plan to launch their first line of smart glasses after 2025, with ongoing development aimed at enhancing the integration of AI into everyday eyewear.
By leveraging Warby Parker’s design expertise and retail presence, along with Google’s technological capabilities, the partnership aims to deliver smart glasses that are both functional and fashionable. This initiative represents a significant step in making wearable technology more accessible and appealing to the general public.
Sources: The Verge, TechCrunch, Business Insider, Market Watch, Yahoo Finance