Applications are invited from suitable and qualified candidates for the Position of Customer/Trade Marketing Manager at SevenUp Bottling Company (SBC).
About Seven Up Bottling Company (SBC)
Established in 1960, Seven-Up Bottling Company (SBC) is a leading Nigerian beverage manufacturer. With nine state-of-the-art bottling plants, they produce and distribute popular soft drink brands like 7up, Pepsi, Mirinda, Mountain Dew, H2oH!, Teem, Lipton Ice Tea, and Aquafina premium drinking water, contributing to Nigeria’s rich history and heritage.
Summary
- Company: Seven Up Bottling Company (SBC)
- Job Title: Customer/Trade Marketing Manager
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Location: Lagos, Nigeria
Job Title: Customer/Trade Marketing Manager
Job Summary
The Trade Marketing Manager is responsible for developing and executing integrated trade marketing strategies that drive distribution growth, in-store visibility, shopper engagement, and sales performance across all channels. The role bridges Marketing and Sales, ensuring brand strategies are effectively translated into winning route-to-market execution, trade activations, and retail programs that accelerate market share growth for Seven-Up Bottling Company’s portfolio. The Trade Marketing Manager will also play a key role in commercial planning, go-to-market strategy, and distributor capability development to ensure consistent and impactful execution across all markets.
Click Here To See More Wonderful Offers.
Job Details
1. Trade Strategy & Commercial Planning
- Develop and implement trade marketing strategies aligned with overall brand and commercial objectives.
- Translate brand plans into channel-specific trade programs and activation frameworks.
- Support the development of annual commercial plans, including SKU prioritization, volume projections, and promotional strategies.
- Identify growth opportunities across channels (Modern Trade, General Trade, On-Trade, and emerging channels).
- Lead trade input into go-to-market strategies for new product launches.
2. Route-to-Market & Distribution Optimization
- Partner with Sales leadership to strengthen Route-to-Market (RTM) models that improve numeric and weighted distribution.
- Identify white spaces and distribution gaps and develop programs to close them.
- Drive initiatives that enhance last-mile execution and outlet penetration.
- Support initiatives that improve direct-to-consumer (D2C) and alternative channel strategies where relevant.
3. Trade Activation & Shopper Marketing
- Design and execute impactful trade activations that drive product trial, visibility, and shopper conversion.
- Develop Below-The-Line (BTL) campaigns, market storms, loyalty programs, and field promotions.
- Lead seasonal and event-based trade programs that maximize sell-out performance.
- Deliver shopper-centric marketing initiatives that strengthen brand presence at the point of purchase.
4. In-Store Execution & Visibility
- Own the development and deployment of Point-of-Sale Materials (POSM) across the trade.
- Ensure optimal share-of-shelf, product visibility, and merchandising standards.
- Work closely with sales and merchandising teams to ensure consistent execution across outlets.
- Develop in-store assets that enhance brand differentiation and shopper experience.
5. Product Launch & Market Expansion
- Lead the trade launch strategy for new products and innovations.
- Coordinate in-store rollout plans, trade training, and asset deployment.
- Ensure new products achieve rapid distribution and visibility across priority channels.
- Monitor market response and adjust trade strategy to maximize adoption.
6. Trade Performance & Insights
- Track and analyze in-store KPIs, distribution metrics, and activation ROI.
- Conduct market intelligence and competitor analysis to inform trade strategy.
- Provide insights on shopper behavior, outlet dynamics, and channel trends.
- Use data to refine trade investments and improve execution effectiveness.
See Also:
Requirements for the Position of Customer/Trade Marketing Manager at SevenUp Bottling Company (SBC)
- Bachelor’s degree in Marketing, Business Administration, Economics, or related field
- Minimum 8–10 years of experience in Trade Marketing within FMCG
- Strong experience in:
- Route-to-Market strategy
- Trade activation programs
- Distributor and channel management
- In-store marketing and POS execution
- Demonstrated experience in product launches and market expansion initiatives
- Proven ability to translate market insights into commercial strategies
Deadline
20th April, 2026
Click Here to See other Jobs.
Get a professional, ATS compliant CV, and Cover Letter from an Expert.
Method of Application
(See tips on how to write a professional CV and a sample cover letter.)
Important: See Helpful Career Resources
