Applications are invited from suitable and qualified candidates for the Position of Brand Manager at International Breweries Plc.
About International Breweries Plc
International Breweries plc (IBPLC), founded in 1971, is a prominent Nigerian brewery with a production capacity growth of 200,000 to 500,000 hl/a by 1982. It brews and promotes beer and non-alcoholic malt beverages. After a 2012 merger, AB InBev became the major owner. They focus on creating lasting brands like Trophy, Hero, Budweiser, alongside non-alcoholic options like Beta Malt and Grand Malt.
Job Summary
- Company: International Breweries Plc
- Job Title: Brand Manager – Flying Fish & Castle Lite
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Locations: Nigeria International Breweries H/O
Job Title: Brand Manager – Flying Fish & Castle Lite
Key Purpose
The Key Purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.
Key Roles and Responsibilities
- Directly lead all Brand led events.
- Co create brand plans for all year-round campaigns.
- Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
- Analyze data for insights & articulates opportunities for the brand.
- Lead and manage influencers/celebrities all through the year to deliver Earned media
- Always ON radio assets-ensure our radio assets are maximized. Develop content for radio sponsorship.
- Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
- Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team. Develop creatives for in-bar as needed.
- ZBB Budget management –to ensure ZBB delivery in line with budget.
Key Attributes and Competencies
- Good Communication skills
- Self -driven, takes initiative and manages time/priorities well.
- Influencing and collaboration skills
- Ability to handle complex situations under pressure
- Passionate, self-starter
- Action and results oriented
- Stakeholder/ Relationship management
- Consumer focused
See Also:
Requirements for the Position of Brand Manager at International Breweries Plc
Minimum Requirements:
- Bachelor’s Degree in a relevant field.
- Minimum of 2 years relevant brand management/marketing experience
- Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).
Additional Information:
- Band: VII
Deadline
26th September, 2025
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