Sales Director/Head of Sales at BIC

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BIC Company

Applications are invited from suitable and qualified candidates for the Position of Sales Director / Head of Sales at BIC.

About BIC

BIC is a global company known for creating simple, reliable, and affordable everyday products. Its main categories include stationery, lighters, and shavers, all designed with a focus on quality and value. With a presence in over 160 countries, BIC has built a strong reputation for innovation and sustainability, offering practical solutions that make daily life easier for people around the world.

Summary

  • Company: BIC
  • Job Title: Sales Director / Head of Sales
  • Job Type: Full Time
  • Location: Lagos, Nigeria

Job Title: Sales Director / Head of Sales

Job Summary

Lead Business Development Function:

  • Manage, Mentor and support national sales team to drive customer acquisition and ensure consistent volume & distribution growth
  • Develop a pool of multi-skilled and high potential candidates for future expansion.
  • Consistently analyze the business environment and market trends in the geography of responsibility (Nigeria) to develop the BIC brand penetration and market-share within the assigned geography.
  • Sales Performance & Commercial Strategy:
  • Achieve target volume and revenue goals through effective sales management and strategic account development.
  • Deliver sales operational excellence in Nigeria by category, region, channel and customers through an aligned business plan
  • Grow business partnership with the local distributors in the regions to find innovative and efficient ways to expand distribution for BIC products
  • Identify and harness business potential and opportunities in new geographies, products, channels and customers.
  • Reporting & Analytics:
  • Provide regular performance reports to the General Manager, including updates on key business metrics, customer acquisition metrics and long-term growth forecasts.

Functional Role

  • Responsible for the growth of LSNL/BIC business in Nigeria
  • People Development and capability building
  • Develop a business plan for BIC customers in assigned geography

Main Responsibilities / Tasks

  • Achieve LSNL/BIC business objective for total country; Sales Target (Volume and Value) and aligned Business Development initiatives
  • Develop Business Plan for Nigeria and the Joint Business Plan (JBP) for each customer in the territory.
  • JBP: regularly review with the Customers, their performance and contribution in line with Joint Business Review template.
  • Develop new sales opportunities within assigned geography (Nigeria).
  • Communicate business priorities to customers and ensure realization of Marketing objective in the country.
  • Ensure structure and due process in the generation of sales orders and ensure prompt cash collection payment in line with AR objectives.
  • Effective liaison between customers with the relevant stakeholders (Finance, Supply Chain, Marketing and Manufacturing) to guarantee volume growth and customer satisfaction.
  • Create and manage a database of all customers, Traditional Trade, Corporate and Modern Trade Customers with the relevant personnel
  • Ensure price and distribution compliance in the market

Market Intelligence

  • Regular field visits to understand and analyse local market trends for each product category (Stationery, Shavers, Lighters, and Other Products)
  • Scope of the analysis: Distribution network, Customer analysis, BIC positioning, Competition analysis (price, product, distribution, promotion), Anti-counterfeiting surveillance, etc.

Business Development

  • Develop and support local distributors
  • Train and support local sales team: product knowledge, field visit
  • Respond to and follow up sales enquiries & orders
  • Plan and prioritize personal sales activities and customer/prospect contact
  • Lead and manage the distributor relationship with Key Accounts
  • Follow up implementation of agreed marketing plans in close cooperation with BIC Marketing Manager
  • In Market Sales (IMS) analysis

Key Performance Indicators

  • Achieve sales targets (volume and value)
  • Number of new customers and channel execution in white spot areas
  • Frequency of orders and cash collection
  • Service level (speed of delivery)
  • Strong Numeric and Weighted Distribution and retail coverage (plus new channels)

See Also:

Requirements for the Position of Sales Director / Head of Sales at BIC:

  • Relevant experience in sales and business development functions especially within FMCG sector
  • Perfect knowledge and use of Microsoft operating system especially Power-Point & Excel
  • Business and results oriented with proven communication & negotiation skills
  • Proven Commercial Expertise: demonstrated ability to lead and grow business development function with a track record in customer management, relationship building and distribution expansion.
  • Strong leadership capabilities with experience managing a team of sales managers, mentoring and driving team performance
  • Highly adaptable with the ability to work in a fast-paced, dynamic environment, taking initiative and energizing others.
  • Advanced understanding of commercial metrics and business development strategies, with experience in driving distribution & market share growth.

Application Closing Date: 

Not Specified

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